Microsoft announced a $44.6 billion bid on Yahoo.The bid would see Microsoft purchase Yahoo's outstanding common stock for $31 per share, 62 percent higher than the closing price of the stock on Friday.
what is concerned , Google's continued dominance and quest to control the online advertising industry, Microsoft believes the best way to catch up with Google is to join forces with Yahoo. The two competitors have considered the idea of forming an alliance in the past.
Though the combined search impact is undoubtedly huge, a combined Microsoft/Yahoo would be a major player in display advertising, benefiting from Yahoo!'s traffic volume and Microsoft's ad serving technology.
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